World famous and influential Philip Kotler, S. C. Johnson and Son Professor of International Marketing at the Kelloggs School of Management, considered the Father of Modern Marketing, has included a six-page reference to Dilmah Tea in his most recent book, ‘Asian Competitors, Marketing for Competitiveness in the Age of Digital Consumers’ (World Scientific: 2019). In a chapter on differentiation and the uniqueness that businesses can offer their target markets, Kotler refers to Dilmah as “an authentic local brand from Sri Lanka due to the quality perceivably lacking amongst other players.-  Daily Ft



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